$90 is the optimal price of special-edition sneakers among US Gen Zers, with acceptable pricing ranging between $60 to $130.

These key findings provide insights into the behaviors and preferences of Generation Z consumers across different markets. The optimal price range for special-edition sneakers among US Gen Zers is between $60 to $130, with $90 being the optimal price. This information could be useful for businesses that sell sneakers to target their pricing strategy to meet the expectations of Gen Z consumers in the US.
The study found that travel is a leading savings goal for Gen Zers across all markets, while US Gen Zers are more likely to save up for car purchases and paying off debt. This information could help businesses understand the priorities of Gen Z consumers and tailor their marketing messages and product offerings accordingly.
The study also found that social media is a leading source of purchase inspiration for Gen Zers, with the majority in India, Korea, and the US having made a purchase on social media within the last 12 months. This suggests that social media marketing could be an effective way for businesses to reach and engage with Gen Z consumers in these markets.
Affordability and quality are important to Gen Z consumers across all markets, but those in Japan and Korea place less emphasis on brand values. This could be useful for businesses that are targeting Gen Z consumers in these markets to prioritize affordability and quality in their marketing messages and product offerings.
Mobile payment apps are now a leading payment method for Gen Zers in India and Korea, while US Gen Zers remain heavy users of debit cards, and Japanese Gen Zers prefer cash. This information could help businesses understand the payment preferences of Gen Z consumers in different markets and offer payment options that are most convenient for them.
Finally, the study found that convenience and payment flexibility drive interest in ‘Buy Now, Pay Later’ services across all markets, with usage exceeding or nearing half of all Gen Zers in India, Korea, and the US. This suggests that offering ‘Buy Now, Pay Later’ services could be an effective way for businesses to attract and retain Gen Z consumers in these markets.

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